How many Ultra Premium Direct products are rated?

13 Ultra Premium Direct products are rated by PetFoodRate, with an average score of 79/100 (B).

What is the best Ultra Premium Direct product?

The highest-rated Ultra Premium Direct product in our database is Ultra Premium Direct Croquettes Chat Adulte Saumon (grade A).

Is Ultra Premium Direct a good brand?

Based on its rated products, Ultra Premium Direct averages 79/100, i.e. B on our A to E scale. Quality can vary across ranges: check each product's grade.

How does PetFoodRate rate brands?

Each product is graded A to E on five axes (proteins, nutrition, undesirables, transparency, suitability). A brand's score is the average of its products; only brands with at least 10 rated products enter the comparative ranking.

Pet food brand

Ultra Premium Direct

BAverage score: 79/100 (Good)

Discover the 13 Ultra Premium Direct products graded A to E by PetFoodRate. Our independent analysis covers protein quality, nutritional value, absence of undesirables, label transparency, and species adaptability.

In short

Ultra Premium Direct averages 79/100 (B) across 13 graded products, 11 of them A or B. It is strongest on "Few undesirables" and weakest on "Ingredient transparency". Top-rated product: Ultra Premium Direct Croquettes Chat Adulte Saumon (88/100).

By Theo Blanchard · reviewed by Max Kowalski · updated June 2026 · independent grading, no sponsorship

The Ultra Premium Direct profile across 5 criteria

Average of the A–E sub-scores across the 13 graded Ultra Premium Direct products. The brand is strongest on "Few undesirables" and weakest on "Ingredient transparency".

Protein qualityB · 84/100
Nutritional balanceB · 70/100
Few undesirablesA · 90/100
Ingredient transparencyC · 65/100
Species fitB · 72/100

All Ultra Premium Direct products graded

A88

Croquettes Chat Adulte Saumon

dry foodcats6.50€/kg

A86

Croquettes Chien Junior Poulet

dry fooddogs5.80€/kg

A85

Croquettes Chien Adulte Poulet

dry fooddogs5.50€/kg

B84

Croquettes Chat Stérilisé Poulet

dry foodcats6.20€/kg

B84

Croquettes Chien Adulte Saumon

dry fooddogs5.80€/kg

B84

croquettes pour chat adulte d'extérieur

dry foodcats

B83

croquettes pour chat adulte d'extérieur

dry foodcats

B78

Croquettes Chat Senior

dry foodcats6.00€/kg

B78

Croquettes Chien Sensible Agneau

dry fooddogs6.00€/kg

#10

B74

Croquettes Chien Light

Our verdict on Ultra Premium Direct

Ultra Premium Direct offers 13 products in our database, covering 2 food types and 2 species. The brand average score is 79/100, a grade B (Good). This score evolves whenever we add products or update our methodology.

Understand the grade

Grade distribution

The Ultra Premium Direct profile across 5 criteria

All Ultra Premium Direct products graded

Our verdict on Ultra Premium Direct

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