Guides
How to read a pet food label in 90 seconds (the seven red flags every owner should know)
A practical guide to decoding the back of a pet food bag. Seven red flags that downgrade a product instantly, and what to look for instead.
The PetFoodRate journal
Pet food articles, guides, and research
Our guides explain what labels hide, compare brands, and turn nutrition science into practical buying decisions. Updated every week.
Species nutrition
Why cats need meat, not marketing (and why most supermarket cat food fails them)
Cats are obligate carnivores. They need 35 percent animal protein, taurine, and arachidonic acid. Here is why most supermarket pouches fall short.
Editorial
Why we built PetFoodRate (and why pet food labels are designed to confuse you)
The story behind PetFoodRate, a free A to E rating service for every pet food. Why marketing claims hide the truth, and how we cut through them.