Friskies
Adventuros Wild
D
Overall score 44/100 · Poor
Summary
Friskies 'wild' positioning. Premium duck marketing but mainstream composition.
Sub-scores
C Proteins
D Nutrition balance
C Undesirables
E Transparency
B Species adaptability
Composition analysed
Corn, animal by-products, wheat, duck (4%), animal fats, taurine
- C Corn cereal
- D Processed animal proteins protein
- C Wheat cereal
- A Duck 4% protein
- D Animal fats (unspecified) fat
- A Taurine beneficial additive
Nutritional analysis
- Crude protein
- 32%
- Crude fat
- 14%
- Ash
- 7%
- Fibre
- 2%
- Moisture
- 8%
Strengths
- 'Wild' marketing
- 32% protein (slightly better)
Weaknesses
- Corn first
- Only 4% duck
- Questionable premium marketing