Edgard & Cooper
Adult Poulet & Riz
Overall score 88/100 · Excellent
Summary
Excellent composition. 30% fresh chicken first, sweet potato as starch, salmon oil for omega-3. Transparent and ethical brand.
Sub-scores
Composition analysed
Fresh chicken (30%), rice, sweet potato, peas, chicken fat, salmon oil, brewer's yeast, FOS, glucosamine, vitamin E
- A Fresh chicken 30% protein
- B Rice cereal
- A Sweet potato cereal
- B Peas cereal
- A Chicken fat fat
- A Salmon oil fat
- A Brewer's yeast beneficial additive
- A FOS (Fructo-oligosaccharides) fiber
- A Glucosamine beneficial additive
- A Vitamin E vitamin mineral
Nutritional analysis
- Crude protein
- 30%
- Crude fat
- 16%
- Ash
- 7%
- Fibre
- 3%
- Moisture
- 8%
Strengths
- First ingredient is a named animal protein
- No undesirable additives detected
- Transparent labelling (detailed percentages)
- Balanced nutritional profile
Weaknesses
Similar alternatives
Edgard and Cooper is the Belgian challenger brand that conquered French and EU supermarkets with aggressive marketing and a genuinely decent product. Founded in 2016, they positioned themselves as the natural, transparent, fun alternative to the Mars/Purina/Nestlé oligopoly. At 88/100 (A grade), the Adult Poulet and Riz formula delivers: fresh chicken at the top, whole rice rather than cheap corn, no by-products, no artificial additives. The packaging is playful and shelf-friendly (cardboard, not plastic). E and C has become the entry point for French consumers upgrading from supermarket brands, and the quality justifies it. The only caveat: the price has crept up since their early days, and at current pricing they compete with Acana and Wellness CORE rather than the mid-tier they originally targeted.
Compared to the competition
Both A grade (88 vs 90). Acana has more animal protein diversity (3+ species), E&C has a single chicken focus. E&C is easier to find in French supermarkets; Acana requires specialty shops or online.
Frequently asked questions
Is Edgard and Cooper really premium or just marketing?
The composition backs up the claims. Fresh chicken first, identifiable ingredients, no by-products, A grade on our scoring. The marketing is louder than brands like Acana or Forthglade, but the product delivers. The only criticism is the price creep: what was once a mid-tier disruptor now costs as much as established premiums.
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