Brand comparison
Ultra Premium Direct vs Royal Canin: the direct-to-consumer challenger vs the vet classic
UPD A (85/100) vs Royal Canin C (58/100). A French brand that ships direct, versus the most-recommended vet brand. Ingredients compared.
Croquettes Chien Adulte Poulet
- Top ingredients
- 1 chicken dehydrated 30%
- 2 fresh chicken 14%
- 3 rice
- 4 chicken fat
- 5 salmon oil
Verified by PetFoodRate · Fast delivery
Adult Medium
- Top ingredients
- 1 rice
- 2 chicken dehydrated 14%
- 3 corn
- 4 animal fats unspecified
- 5 wheat
Verified by PetFoodRate · Fast delivery
Ultra Premium Direct wins: 85/100 (Excellent) against 58/100 for Royal Canin.
5-dimension score breakdown
PetFoodRate scores every product on five independent dimensions. Here's how Ultra Premium Direct and Royal Canin compare on each one.
| Dimension | Ultra Premium Direct | Royal Canin |
|---|---|---|
| Proteins | A | C |
| Nutrition balance | A | C |
| Undesirables | A | B |
| Transparency | A | D |
| Adaptability | B | A |
| Total score | 85/100 | 58/100 |
Scores are deterministic and based on ingredient composition only. Read our full methodology to understand how each dimension is weighted.
Want to compare Ultra Premium Direct and Royal Canin yourself?
Open the PetFoodRate compare tool to see a full nutritional side-by-side, including protein, fat, moisture percentages and ingredient-level breakdowns.
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